"horsejoy - it does exactly what it says on the tin" - Elspeth May, Executive Coach, Praesta UK
Choosing a brand name is very important for any business – obviously. It’s also important that it’s congruent with the business purpose and ethos.
Twenty years ago, when I first had the idea of adding ‘horse-assisted coaching’ to develop authenticity in leadership to my client offerings, I had never heard of ‘horse whispering’ and the utter joy of ‘Natural Horsemanship’. I used to put clients on horseback and I called it ‘RIDE For Your Life’ – where ‘RIDE’ was an acronym for Responsibility, Integrity, Direction, Enthusiasm. Clever stuff.
As horse whispering became a ‘thing’ I could see how much safer and more immediate it would be to use this as the metaphor to support authenticity in leadership.
As I began to experience horse whispering for myself with my beautiful black mare, Maddie, I began the quest for a new brand name that accurately reflected what this work is really about.
Thus, after a long labour, ‘horsejoy NATURAL LEADERSHIP’ was born.
As well as highly positive ones, I get my fair share of ‘negative’ comments about it. ‘Not corporatey enough’, ‘a bit rude’, etc...but, as Elspeth May of Praesta (world leaders in Corporate Coaching) says: ‘horsejoy – it does exactly what it says on the tin’.
My personal purpose is to share things that bring joy and fulfilment. I can honestly say that working with my horses – and especially the foals we bred from them – brings me and most of my clients a level of joy that is not normally distributed in the working life. Joy is not a trivial pursuit. It is firmly embedded in the very essence of authenticity – it is the deepest, truest expression of who we really are and what we experience when we are true to ourselves and when we are truly effective and productive.